Innovation + Startups

'Jackson & his team helped us in AUS, go from a stagnant 20k€ monthly rev to 165k€ monthly rev (7x growth) within 18 months, and 'pop' a now global brand. They then went to the USA to focus on the launch and rebrand before K18 enter the global market' - Jane & Brian Smith We were given a 1 year contract in AUS in 2019 to accelerate the growth of khairpep (the brand that later became K18). We spent 6 months really building foundations into the business. We had to transition from a physical sales mentality to a digital sales mentality. We then transformed he entire operation to a tech stack that could carry the results we were expected to achieve. With no extra sales hires and a remote working team of 4, we were able to achieve our objectives with the implementation of a complete digital funnel stack (including facebook ads, landing pages, sample kits, email marketing series, CRM implementation, countless integrations and several other software tools).The final 6 months was a sales jetsteam. The results aquired a lot of attention and khairpep was aquired by Aquis in the USA. They flew us over to the states to help them for 6 months while they launched and rebranded as K18. Once again we launched the signature funnel and digital sales stack (as we did in Australia). Ontop of this we hired in 4 digital sales reps, while building out the recruitment and training processes, as well as being heavily involved in the rebrand, relaunch and repositon to the market, with our approach of 'generating community love as the core of brand building'. We are stoked to see this has precede us and has being taken all the way to the end where K18 has been aquired, in early 2024 by brand conglomerant, Unilever. Vasiliki Petrou, Unilever Prestige CEO, said: “We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18. This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love.”